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德系豪车挖潜俄罗斯 奥迪率先投产Q7和A6

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lady 发表于 2012-9-3 09:21 AM | 显示全部楼层 |阅读模式

据《欧洲汽车新闻》日前报道,奥迪等德系豪华车制造商将眼光放在俄罗斯市场身上,面向当地高收入消费者群体寻求销量增长点,奥迪将率先实现在当地投产。

奥迪CEO鲁伯特·施泰德(Rupert Stadler)日前表示,奥迪计划于2013年中期在俄罗斯大众卡卢加(Kaluga)工厂重新恢复生产。奥迪曾于2010年将其俄罗斯工厂关闭,此次将投产A4、A6、Q5和Q7车型。尽管施泰德未给出详细的产量数据,不过外媒称卡卢加工厂的奥迪车型初期产能将达到10,000辆/年,该厂属于大众在俄10亿欧元投资项目的一部分。

卡卢加位于俄罗斯中部,莫斯科以南,该工厂目前生产大众Polo与途观,斯柯达晶锐与明锐等车型。

奥迪发言人指出,奥迪车型在俄罗斯需求增长旺盛,“这凸显了奥迪品牌在俄罗斯市场的美好前景。”

根据欧洲商业协会俄罗斯分会AEBRUS(Association of European Businesses Russian)数据,与2011年同期对比,奥迪今年1到7月在俄累计销量为19,320辆,同比增长40%。竞争者宝马品牌同期增长30%至19,389辆,奔驰增长27%到19,853辆。

奥迪将今年在俄销量设为30,000辆,较2009年同比增长几乎一倍。为此奥迪将在俄罗斯开设更多展示厅。

此外,其他德系豪华车也对俄罗斯市场进行谋划布局。保时捷计划未来6年内将在俄经销商数量增加一倍,达到36家。宝马计划到2018年增加20家经销店,较当前增长三分之一。

凯捷集团(Capgemini)预测,2010年俄罗斯总共有700万户家庭可以消费豪华奢侈品,而到2025年该数字将增长为1,300万户。

根据俄罗斯工业部估算,俄罗斯将在2014年取代德国成为欧洲最大单一市场,届时年销量为340万辆。而今年AEB估计的俄罗斯全年销量为285万辆,同比增长8%


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clalserse 发表于 2021-9-7 05:27 PM | 显示全部楼层
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