德系豪车挖潜俄罗斯 奥迪率先投产Q7和A6
据《欧洲汽车新闻》日前报道，奥迪等德系豪华车制造商将眼光放在俄罗斯市场身上，面向当地高收入消费者群体寻求销量增长点，奥迪将率先实现在当地投产。奥迪CEO鲁伯特·施泰德（Rupert Stadler）日前表示，奥迪计划于2013年中期在俄罗斯大众卡卢加（Kaluga）工厂重新恢复生产。奥迪曾于2010年将其俄罗斯工厂关闭，此次将投产A4、A6、Q5和Q7车型。尽管施泰德未给出详细的产量数据，不过外媒称卡卢加工厂的奥迪车型初期产能将达到10,000辆/年，该厂属于大众在俄10亿欧元投资项目的一部分。卡卢加位于俄罗斯中部，莫斯科以南，该工厂目前生产大众Polo与途观，斯柯达晶锐与明锐等车型。奥迪发言人指出，奥迪车型在俄罗斯需求增长旺盛，“这凸显了奥迪品牌在俄罗斯市场的美好前景。”根据欧洲商业协会俄罗斯分会AEBRUS（Association of European Businesses Russian）数据，与2011年同期对比，奥迪今年1到7月在俄累计销量为19,320辆，同比增长40%。竞争者宝马品牌同期增长30%至19,389辆，奔驰增长27%到19,853辆。奥迪将今年在俄销量设为30,000辆，较2009年同比增长几乎一倍。为此奥迪将在俄罗斯开设更多展示厅。此外，其他德系豪华车也对俄罗斯市场进行谋划布局。保时捷计划未来6年内将在俄经销商数量增加一倍，达到36家。宝马计划到2018年增加20家经销店，较当前增长三分之一。凯捷集团（Capgemini）预测，2010年俄罗斯总共有700万户家庭可以消费豪华奢侈品，而到2025年该数字将增长为1,300万户。根据俄罗斯工业部估算，俄罗斯将在2014年取代德国成为欧洲最大单一市场，届时年销量为340万辆。而今年AEB估计的俄罗斯全年销量为285万辆，同比增长8%I'm commenting to let you understand of the notable discovery my friend's child experienced studying your web site. She came to find lots of things, which included what it is like to have an ideal giving mood to let most people with no trouble learn about various very confusing things. You truly exceeded readers' expected results. I appreciate you for producing such warm and helpful, dependable, educational and also cool guidance on your topic to Evelyn.
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